Cyberthreat has been mischaracterized as a technical problem with a technical solution, but if it were really just a technical problem, we would have solved it by now. In other words, cyberthreat is a journey up Mt. VUCA. In the wake of numerous cyberattacks against critical infrastructure industries, the nature of cyberthreat has been in the spotlight, disrupting not only these critical infrastructure industries, but also our understanding of the organizational role of cybersecurity. On this episode of WMD, Dr. Tamara Schwartz discusses the dynamic cyber-based view of the firm, and how organizations need to begin thinking about cybersecurity for strategic competitive advantage.