Alternate episode titles: One Bad Apple Ruins the Whole of Humankind? Our iPhones, Our Selves? Hard to pick just one when the company in question has changed so much about the ways we interact with technology and with each other.

Today, we’re raising the mythical curtain on Apple, a company that needs no introduction...but also lays claim to a history that most certainly might surprise you. In four storied decades, Apple has transformed the world and its inhabitants. But how? And has it all been for better? Or for worse?

Listen to today’s episode to figure it all out together.

Some very important thank yous:

1. To Christopher Mims, the Wall Street Journal technology journalist and author of the forthcoming (reallllly forthcoming like coming out September 14) book Arriving Today.
2. To Fundrise, which is Thinking Is Cool’s Season 2 presenting sponsor.

And to you! For listening! And hopefully for sharing! You’re the best.