🎙️ The Digital Collective Podcast Episode Title: Cycle Synced Society: Menstrual Marketing Host: Jarika Moon By: Lunar Innovations

In this episode of Digital Collective, host Jarika Moon dives deep into a topic that connects biology, branding, and the environment — the menstrual cycle. This conversation isn't just for women. It's for anyone ready to understand how natural rhythms influence human behavior, marketing narratives, and even planetary health. From hormonal shifts to emotional awareness, Jarika unpacks what's really happening throughout the month — and how empathy, education, and ethical marketing can reshape how society views the cycle. You'll hear how menstrual-tracking apps became "data gold mines" for advertisers, how shame-based marketing still drives consumer behavior, and what that means for gender equality and the planet. The episode also explores:

• 🌙 The four phases of the cycle — explained through nature's seasons
• 🩸 The emotional and physical patterns that shape creativity and energy
• 🌎 The environmental cost of disposable menstrual products
• 💰 The economics of period poverty and how marketing fuels inequality
• 🧠 The data and disorders we rarely talk about — PCOS, endometriosis, PMDD

Plus, Jarika offers a heartfelt message for men and partners — teaching how understanding the cycle can deepen relationships through awareness and compassion. As always, The Digital Collective seeks solutions. You'll walk away with sustainable alternatives, transparency about brands and what to look for, and a clearer vision of how marketing can evolve to honor — not exploit — the human body. Tune in, learn, and join the movement toward a more cycle-synced society.

Jarika Moon's Social Links

https://linktr.ee/lunarinnovationsdmarketing