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CYE #9 – How to Develop an Effective Paid Media Strategy in a Competitive Space
We invited Kasper Klit, Global Director of Paid Media at Pandora Jewelry.
We talk about:
02:45 Casper's Journey in Paid Media at Pandora
06:58 Navigating Global Marketing Challenges
12:15 The Importance of Local Insights in Global Strategy
19:18 Learning from Experimentation: What Not to Do
25:36 Balancing Brand and Performance Marketing
30:47 Operationalizing Advanced Measurement Systems
36:55 The Role of Finance in Marketing Decisions
41:11 Trade-offs in Brand Investment
44:56 Deterministic vs. Probabilistic Marketing Models
Kasper Klit LinkedIn: https://www.linkedin.com/in/kasperklit/
Pandora: https://pandoragroup.com/
Jon Lorenzini: https://www.linkedin.com/in/jonathanlorenzini/
John Wallace: https://www.linkedin.com/in/johnwallace-/
LiftLab: https://www.liftlab.com/
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By LiftLabWe invited Kasper Klit, Global Director of Paid Media at Pandora Jewelry.
We talk about:
02:45 Casper's Journey in Paid Media at Pandora
06:58 Navigating Global Marketing Challenges
12:15 The Importance of Local Insights in Global Strategy
19:18 Learning from Experimentation: What Not to Do
25:36 Balancing Brand and Performance Marketing
30:47 Operationalizing Advanced Measurement Systems
36:55 The Role of Finance in Marketing Decisions
41:11 Trade-offs in Brand Investment
44:56 Deterministic vs. Probabilistic Marketing Models
Kasper Klit LinkedIn: https://www.linkedin.com/in/kasperklit/
Pandora: https://pandoragroup.com/
Jon Lorenzini: https://www.linkedin.com/in/jonathanlorenzini/
John Wallace: https://www.linkedin.com/in/johnwallace-/
LiftLab: https://www.liftlab.com/