Create Your Life Series

CYLS 112: Secrets to Successful Business and Product Launches with Lenore Kantor

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Episode Summary

Lenore tells the difference between those who want to launch a company and those who succeed in launching a company. She shares the importance of finding your market, appreciating feedback, being around creative people, and branding yourself personally and professionally at the same time.

 

Kevin Y. Brown

Kevin Y. Brown is a National Association of State Boards of Accountancy (NASBA) Center For Public Trust (CPT) “Being A Difference” award recipient, international speaker, entrepreneur, and author.  The former MTV Networks host and NYC fashion marketer has created an international following as a speaker on personal excellence, effective communication, and leadership. Kevin has been featured by Black Enterprise magazine as a “Modern Man of Distinction” and highlighted in various publications for his self-help speaking work and helping students graduate college debt-free.  Recognized for his commitment to empowering foster care youth and as a foster care system alumnus, he has also delivered the keynote address at the International Foster Care Organizations Conference in Sydney, Australia and Osaka, Japan.  Kevin is currently the creator/host of Sirius XM’s “Create Your Life” series, a fellow in the New York Chapter of the Startup Leadership Program, and an active member of Kappa Alpha Psi Fraternity, Inc. 

 

Lenore Kantor

Lenore Kantor is a strategic advisor to companies and individuals who are managing growth, innovation and change.  Lenore founded Launch Warrior to help emerging and established businesses and founders in the technology, creative, financial and professional services sectors to increase revenues, establish market leadership and achieve results by aligning their vision and values with their brand, messaging, strategy and culture. Lenore helps clients to clarify their positioning develop their leadership, manage corporate changes and go to market successfully.

 

Insights From the Episode

  • Secrets of the Launch Warrior beginnings
  • The importance of having an internal drive to become an entrepreneur
  • The importance of industry credibility
  • The importance of getting a variety of experience while working in the corporate world
  • How to choose the best clients for your business
  • How to outsource chief marketing roles
  • Strategies for breaking down barriers for a successful launch
  • How to get past procrastination
  • How to stay motivated when times are challenging
  • The importance of bonding and networking with like minded individuals
  • How to balance your spiritual and professional life
  • The importance of goal setting

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    Quotes From the Show

    • “I do believe people have these moments in their life where they realize something is not...the way they thought it would be.” - Lenore Kantor, Create Your Life Series, #112
    • “Having navigated the corporate world I have a lot of experience managing teams, ...building brands, working with organizations.” - Lenore Kantor, Create Your Life Series, #112
    • “Everyone has different experiences in life. Then you need to look back and reflect and see what was the through line...the thing that made sense and tied everything together.” - Lenore Kantor, Create Your Life Series, #112
    • “What I found early on was there were people I really liked and I wanted to help but they didn’t want to invest in their business. If they don’t want to invest in their business...it's kind of hard to grow if you are not looking to do the things you need to do to make your business better.” - Lenore Kantor, Create Your Life Series, #112
    • “I’m often working with teams...around what are you trying to achieve for the company, what are your priorities and goals, what are you trying to get to.  Then what resources do you have and what are your strengths so the two can come together so there can be a better focus and you can be more successful.” - Lenore Kantor, Create Your Life Series, #112
    • Perfectionism holds people back. “People think unless its perfect I don’t want to go live...nothing is perfect, you can spend forever and it will never be perfect. There needs to be a willingness to take a risk, to try… stick your toe in the water, try it and see how it goes.” - Lenore Kantor, Create Your Life Series, #112
    • “The more clear you can be for your organization around what you are really trying to achieve... is that realistic? If that is what you want to achieve then you actually have to say...what is it going to take to get there and am I prepared to make the investment necessary.” - Lenore Kantor, Create Your Life Series, #112
    • “Progress is better than perfection.’ - Kevin Y. Brown, Create Your Life Series, #112
    • “Free advice is what it’s worth, its free.” - Lenore Kantor, Create Your Life Series, #112
    • “Passion can get you really far...but at the same time you need to know what it takes to get people to engage in using whatever you are building.” - Lenore Kantor, Create Your Life Series, #112
    • “ Correction is direction, feedback is love. by Dr. Rafael Moffitt” - Kevin Y. Brown, Create Your Life Series, #112
    • “Everything is a lesson and an opportunity to learn.” - Lenore Kantor, Create Your Life Series, #112
    • “Try to keep your vision and try to stay positive when you can.  The more positive and focused you can be, the more clarity you will have and the better opportunities to manifest what you want.” - Lenore Kantor, Create Your Life Series, #112
    • “It’s really important to try and set goals...it will look different for different people.” - Lenore Kantor, Create Your Life Series, #112

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      Resources Mentioned

      • Evernote
      • Smartsheet
      • 17 hats
      • Dubsado

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        Favorite Book

        • Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert

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          Keys to Create Your Best Life

          • Work on yourself
          • Treat people with gentleness and kindness
          • Try and tap into what you really want to create for yourself

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            Stay Connected

            Create Your Life Series

            https://www.facebook.com/cylseries/

            https://www.instagram.com/cylseries/

             

            Kevin Y Brown

            www.kevinybrown.com

            www.instagram.com/kevinybrown

            www.twitter.com/kevinybrown

            www.facebook.com/kevbrown001

             

            Lenore Kantor

            https://launchwarrior.net/

            https://www.linkedin.com/company/launch-warrior

            https://www.facebook.com/launchwarrior/

            https://twitter.com/Launch_Warrior

             

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            This episode was produced and managed by Podcast Laundry (www.podcastlaundry.com)

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            Create Your Life SeriesBy Kevin Y. Brown
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