Create Your Life Series

CYLS 127: CEO Talks - 30 Ways to Grow Your Audience and Keep Them Hooked with Cordaro Johnson and Todd Wahnish

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Episode Summary

Many of our listeners have asked for Kevin’s suggestions for building a podcast audience. To tackle this issue, Kevin, Cordaro “Haize” Johnson, and Todd dive in and breakdown their tips. From comparing how the different social media platforms can be used to grow and maintain your audience, to what an ethical bribe is, and to why Robert Greene’s books should be on your radar. Even if you aren’t an entrepreneur, this episode will help you find your personal path in your career.

 

Kevin Y. Brown

Kevin Y. Brown is a National Association of State Boards of Accountancy (NASBA) Center For Public Trust (CPT) “Being A Difference” award recipient, international speaker, entrepreneur, and author.  The former MTV Networks host and NYC fashion marketer has created an international following as a speaker on personal excellence, effective communication, and leadership. Kevin has been featured by Black Enterprise magazine as a “Modern Man of Distinction” and highlighted in various publications for his self-help speaking work and helping students graduate college debt-free.  Recognized for his commitment to empowering foster care youth and as a foster care system alumnus, he has also delivered the keynote address at the International Foster Care Organizations Conference in Sydney, Australia and Osaka, Japan.  Kevin is currently the creator/host of Sirius XM’s “Create Your Life” series, a fellow in the New York Chapter of the Startup Leadership Program, and an active member of Kappa Alpha Psi Fraternity, Inc. 

 

Cordaro Johnson

Cordaro “Haize” Johnson is the host of The Awakened Soul podcast, a podcast that provides listeners with weekly analysis of culture by delving into media, movies, and music. Prior to The Awakened Soul, Haize hosted a podcast with thousands of active listeners.

 

Todd Wahnish

Todd Wahnish is the Founder of cleverera.com.. He is an award winning artist, animator and product designer having created notable works for Marvel Entertainment, Cartoon Network, and artist Jeff Koons. He holds a BFA from the Atlanta College of Art, is married to his beautiful co-founder and loves making things people want through story centered design.

 

Insights From the Episode

  • How to maximize Bitly.com links to understand your audience.
  • Strategies for reaching your desired audience through thoughtful use of social media.
  • Strategies for building up to an ethical bribe.
  • Secrets to building value in your podcast through collaboration.
  • Secrets to using Meetup to reaching a wider audience.
  • Secrets to holding a purposeful giveaway that will keep your audience coming back.

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    Quotes from the show:

    • “When someone has a general interest and love for what they’re talking about, people endure themselves to that.” - Cordaro “Haize” Johnson, Create Your Life Series, #127
    • “Being on all platforms is okay. And it can have its advantages. However, you don’t need to be on twelve different platforms. I feel like you need to build up, instead of out .“ - Kevin Y. Brown, Create Your Life Series, #127
    • “And I think that it’s important for you to understand where’s your audience hanging out at. Right? So are they on Instagram? Are they on Twitter? You know, and I think that that actually comes by picking the people who you want to be like and understanding where their followers are and how people are digesting their content.” - Kevin Y. Brown, Create Your Life Series, #127
    • “I think that you’re guilty by association and amazing by association.” - Kevin Y. Brown, Create Your Life Series, #127
    • “Your content may get people to listen, but it’s you who are going to get people to stay.” - Cordaro “Haize” Johnson, Create Your Life Series, #127
    • “Somewhere online people are dealing with whatever problem that you are trying to solve, and they are talking about it passionately.” - Todd Wahnish, Create Your Life Series, #127
    • “Amateurs make something so that they can sell it... Professionals sell it first, they sell it so that they can make it.” - Todd Wahnish, Create Your Life Series, #127

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      Resources Mentioned

      • Bitly - Cordaro “Haize” Johnson
      • Quora - Todd Wahnish
      • Google - Todd Wahnish
      • Reddit - Todd Wahnish
      • Soundcloud - Cordaro “Haize” Johnson
      • Anchor - Cordaro “Haize” Johnson
      • Twitter - Cordaro “Haize” Johnson
      • Facebook - Kevin Y. Brown
      • Instagram - Kevin Y. Brown
      • YouTube - Todd Wahnish
      • Meetup - Todd Wahnish
      • GitHub - Todd Wahnish
      • Clickfunnels - Kevin Y. Brown
      • DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson - Kevin Y. Brown
      • The 48 Laws of Power (unabridged version) by Robert Greene - Todd Wahnish
      • The 50th Law by 50 Cent and Robert Greene - Todd Wahnish
      • The 33 Strategies of War by Robert Greene - Cordaro “Haize” Johnson
      • Mastery by Robert Green - Cordaro “Haize” Johnson
      • A Spy’s Guide to Thinking by John Braddock - Todd Wahnish
      • Propaganda by Edward Bernays - Todd Wahnish
      • Rich Dad’s CASHFLOW Quadrant: Rich Dad’s Guide to Financial Freedom by Robert T. Kiyosaki - Kevin Y. Brown
      • Secrets to the Millionaire Mind: Mastering the Inner Game of Wealth by T. Harv Eker - Kevin Y. Brown
      • The Alchemist by Paulo Coelho - Kevin Y. Brown
      • What Makes the Great Great: Strategies for Extraordinary Achievement by Dennis Kimbro - Kevin Y. Brown

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        Create Your Life Series

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        Kevin Y Brown

        www.kevinybrown.com

        www.instagram.com/kevinybrown

        www.twitter.com/kevinybrown

        www.facebook.com/kevbrown001

         

        Cordaro “Haize” Johnson

        theawakenedsoulpod.com

        www.instagram.com/theawakenedsoulpod/

        twitter.com/AwakenedSoulPod

        www.facebook.com/TheAwakenedSoulPod

        twitter.com/CEOHaize

         

        Todd Wahnish

        www.cleverera.com

        www.instagram.com/wahnish

        twitter.com/wahnish

        www.facebook.com/todd.wahnish

         

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        This episode was produced and managed by Podcast Laundry (www.podcastlaundry.com)

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        Create Your Life SeriesBy Kevin Y. Brown
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