Create Your Life Series

CYLS 128: 10 Ways to Protect Your Brand and Take Control of Your Narrative with Kevin Y. Brown

Listen Later

Episode Summary

You may not realize it, but you are a brand. And your brand directly affects your personal and professional life. With the universality of access to information, people can tell a lot about you quickly but without affirmation of whether the information is correct or flattering. Kevin breaks down 10 essential tips for protecting your brand and ensuring you have greater control of how you are represented. After listening to this episode, undoubtedly, you will take away something new.

 

Kevin Y. Brown

Kevin Y. Brown is a National Association of State Boards of Accountancy (NASBA) Center For Public Trust (CPT) “Being A Difference” award recipient, international speaker, entrepreneur, and author.  The former MTV Networks host and NYC fashion marketer has created an international following as a speaker on personal excellence, effective communication, and leadership. Kevin has been featured by Black Enterprise magazine as a “Modern Man of Distinction” and highlighted in various publications for his self-help speaking work and helping students graduate college debt-free.  Recognized for his commitment to empowering foster care youth and as a foster care system alumnus, he has also delivered the keynote address at the International Foster Care Organizations Conference in Sydney, Australia and Osaka, Japan.  Kevin is currently the creator/host of Sirius XM’s “Create Your Life” series, a fellow in the New York Chapter of the Startup Leadership Program, and an active member of Kappa Alpha Psi Fraternity, Inc. 

 

Insights From the Episode

  • Secrets to applying your brand across social media platforms.
  • How reading more improves your life, both personally and professionally.
  • The secret to turning a mentor into a sponsor.
  • How to distinguish a mantra from a tagline.
  • Why you should trademark your name and strategies for doing so.
  • Strategies for moving up the corporate ladder with the assistance of a sponsor.
  • Secrets to setting a standard as part of your brand.

    •  

    Quotes From the Show

    • “The difference between a mentor and a sponsor is that a mentor’s going to advise you. A sponsor is going to advocate and actually has the power to influence, to get you opportunities.” - Kevin Y. Brown, Create Your Life Series, #128
    • “The mantra is for you and your employees; it’s a guideline for what everyone does in their jobs, but a tagline is for your customers - it’s a guideline for how to use your product or service. For example, Nike’s mantra is, ‘Authentic athletic performance,’ but it’s tagline is, ‘Just do it.’” - Guy Kawasaki, The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, Create Your Life Series, #128
    • “Show up and show out.” - Kevin Y. Brown, Create Your Life Series, #128
    • “I had to literally innovate and create right there. And that’s what preparation is about. It’s being prepared for whatever can come about and making sure that you’re ready.” - Kevin Y. Brown, Create Your Life Series, #128
    • “If you do those things.. you set the goal, meet the goal, do the work, then you will be able to create your life, because you are essentially working towards the things that you want to.” - Kevin Y. Brown, Create Your Life Series, #128
    • “You can request a mentor. But you have to earn a sponsor.” - Donald Comer, Create Your Life Series, #128
    • “Good work, you have to go sell yourself. Great work, other people talk about it.” - Chris Winton, Create Your Life Series, #128
    • “Earning a mentor who is in reality a sponsor is the greatest success that an individual can have in terms of moving their career forward.” - Donald Comer, Create Your Life Series, #128
    • "Set the goal, meet the goal, do the work." - Kevin Y. Brown, Create Your Life Series, #128

      •  

      Resources Mentioned

      • The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki

        •  

        Stay Connected

        Create Your Life Series

        https://www.facebook.com/cylseries/

        https://www.instagram.com/cylseries/

         

        Kevin Y Brown

        www.kevinybrown.com

        www.instagram.com/kevinybrown

        www.twitter.com/kevinybrown

        www.facebook.com/kevbrown001

         

        Subscribe to our podcast + download each episode on iTunes, Google Podcast, Stitcher and Spotify.

         

        This episode was produced and managed by Podcast Laundry (www.podcastlaundry.com)

        ...more
        View all episodesView all episodes
        Download on the App Store
        Create Your Life SeriesBy Kevin Y. Brown
        • 5
        • 5
        • 5
        • 5
        • 5

        5

        77 ratings