Episode summary:

Yvonne talks about her entrepreneurial journey, sharing how she used her experiences and her education to become a go-to special event producer in the music industry. She shares inspiration and strategies for navigating negative feedback and holding her own in an industry where women of color are minorities. She also talks about the importance of the behind-the-scenes movers and shakers in all industries: how to value them and how fulfilling a job in that role can be.

About our Guest:

Yvonne McNair is CEO of Captivate Marketing Group. She is a certified and Emmy-nominated special events producer and entertainment marketing professional. She was mentored by Esther Gordy Edwards, Berry’s Gordon’s sister and the creator of Motown Museum. At 22, she was featured on the cover of Crain magazine as someone to watch in the industry. Today, she has 20 years and over 10,000 events under her belt. She has worked with artists big and small, including working with Prince as well as top media companies including the Sundance Film Festival and MTV, among others.

Insights from this episode:

• Strategies for continuing to innovate and evolve with your craft

Quotes from the show:

• “I wanted to have all those same credentials so there was nothing holding me back.” - Yvonne McNair, Episode #170

Resources mentioned:

• Keynote

Favorite book:

• The Success Principles by Jack Canfield

Favorite quote:

• “When people show you who they are, believe them.” - Maya Angelou

3 keys to Create Your Best Life:

1.     Persistence

Stay Connected:

Show Social Media:

https://www.facebook.com/cylseries/

https://www.instagram.com/cylseries/

Kevin Y Brown:

www.kevinybrown.com

www.instagram.com/kevinybrown

www.twitter.com/kevinybrown

www.facebook.com/kevbrown001

Yvonne NcNair:

www.instagram.com/ymcnairasiseeit

https://twitter.com/ymcnair

www.captivatemarketinggroup.com