As a global business strategist, Australia-based Cynthia Dearin has a process that helps companies determine the most viable overseas markets to enter and a series of steps to enter them. While “overnight success” can take ten years and a minimal commitment of three, she emphasizes that “simple scales and complex fails.” In this episode, Cynthia discusses her long experience in Arab countries, whether being a young female was a detriment there, the critical concept of time, examples of needed package reconfiguration, and how to manage Communist Party restrictions in China. Even with a common language and similar cultures, Cynthia also presents lessons from the colossal failures of America’s Starbucks in Australia and the Australian hardware chain Bunnings in the UK. Nevertheless, when done right, opportunities abound, and protectionism should not deter companies from gaining additional, lucrative, overseas revenue. {You can hear the full episode on Friday, February 24th}