If you can’t walk away from your business and have it still run, do you own a company or do you just have a job?

Cynthia Goro’s perspective comes from experience. She grew up in her family’s garbage truck manufacturing business in Iowa, became president, and led the company through rapid growth, restructuring after 9/11, and a successful exit. Along the way, she discovered that real value isn’t just revenue or market share. It’s creating a business that continues to run, grow, and lead even when the owner steps away.

In this episode of Chairwaves, we talk about Cynthia’s four Vistage groups, family business dynamics, imposter syndrome, and what it means to build a legacy that benefits employees, the industry, and the community. This is a candid conversation about building something that lasts.

You can reach Cynthia via email at [email protected] or by cell phone at 319-830-3555.