I attended my first Dreamforce, Salesforce’s annual user conference, in 2004 where the attendance was right around 2,500 people. Last year’s Dreamforce over 150,000 registered to attend. It’s gone past a traditional user conference to one of the biggest business events of the

year. And this year the company is launching their first annual Customer Trailblazer Awards, where winners not only get to attend Dreamforce for free, but they also will have the power of Salesforce’s marketing might to share their winning story of why they are business trailblazers.

Cynthia Hester, Director of Customer Advocacy for Salesforce, shares why Salesforce is starting this award, what the criteria is, who can participate, and how you can enter a submission. She also discusses how the contest will be judged and the other prizes the winners will receive.