How do you engage with your local media outlets to help get the word out for your gala or signature fundraising event? We couldn't think of a better person to ask than Cynthia Smoot, who is the social editor for several media outlets chronicling galas and signature fundraising events including Curated Texan, Katy Trail Weekly, and Park Cities Lifestyle. Cynthia shares her expertise on several key topics including how specific organizations host successful galas and signature fundraising events, understanding that giving is more than about writing a check, and how to - and how not to - engage with your local media outlets.