Today, Cynthia stops by the Cosmic Soup Lair to discuss her primary area of expertise: branding. We discuss the ins and outs of branding: what it is, what it isn't, why it's important, and how to tell if it's time to make some changes. This is a very in-depth and insightful conversation about a topic that too often gets lost in the mix when discussing challenges within the industry. So if you're struggling with census (Mike's new word of the day) or you're feeling disconnected with the generational changes in the population, then this interview is for you! Check it out and Brand Your Brilliance!

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