Cynthia Vokey – Leading Innovation in Graduate Business Education

From the Master of Artificial Intelligence and Business Analytics, and the Master of Digital Marketing, to the Master of Healthcare Leadership and Innovation, this episode shares what makes these 16-month programs unique and how they’re designed to meet the evolving needs of industries and communities. Cynthia Vokey, Director of the MBA in Community Economic Development and Graduate Programs at the Shannon School of Business, joins President Dingwall to discuss Cape Breton University’s three newest master’s programs launching this fall.

The conversation explores what sets CBU apart in graduate education, from passionate faculty with real-world experience to diverse student cohorts that bring different perspectives into the classroom. Cynthia discusses the decision-making process prospective graduate students face, the investment of time and money that comes with pursuing a master’s degree and why students are asking detailed questions about course content before committing to a program.

With applications now open for September 2026, Cynthia provides practical guidance on how to learn more, what to expect from the application process and how CBU supports students from inquiry to graduation. Whether you’re considering a career shift, looking to advance in your field or exploring leadership opportunities in healthcare, digital marketing or AI-driven analytics, this episode offers valuable insights into what’s next in graduate business education at CBU.

Listen now on Youtube, Spotify and Apple Podcasts. Learn more at cbu.ca/podcast.

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