In this insightful episode of #DIVIC, we dive deep into the world of Web3 and loyalty rewards with special guest Cyrus Taghehchian, Founder & CEO of SHOPX. Cyrus shares his journey into crypto and his passion for Web3, discussing how SHOPX began and the challenges of building a team in this space. We explore how brands can leverage Web3 through SHOPX to enhance customer engagement and loyalty, highlighting innovative strategies and tools. Loyalty as currency is unpacked, showcasing SHOPX's approach to redefining customer engagement and retention. Trivia sheds light on the online shopping industry's hidden aspects. Cyrus predicts the future of e-commerce within Web3 and identifies emerging trends. Stories from the SHOPX office reveal successes and lessons learned. Cyrus shares his personal philosophy and motivations for navigating the evolving Web3 landscape and crypto industry. Don't miss this thought-provoking episode for valuable insights into the future of loyalty rewards and e-commerce.