Somfy Systems is one of the most unique suppliers in the integration industry. The company does not manufacture the automatic shades and blinds, though many might think so. In fact, Somfy is the primary component supplier of motors that control motorized shades and blinds. That important distinction is why the company has a “What’s Inside the Shade Should Matter” campaign targeting the CI channel.

Maryellen Oswald, Partnerships Business Development Manager at Somfy Systems, appeared on the D-Tools “What’s the Buzz” podcast to explain how the company plays an integral role in connecting dealers with shade fabricators, and how Somfy helps integrators gauge the proper motor necessary for a motorized shade, blind or drape project.