It’s far too limiting to consider Azione Unlimited as just a “buying group.” It has evolved to become virtually an arm of its membership, emphasizing the importance of community, trust and shared goals, according to newly named executive director Patrick McCarthy, who joined the D-Tools “What’s the Buzz” podcast recently.
In this Thanksgiving edition of the podcast, McCarthy discussed with hosts Tim Bigoness and Jason Knott of D-Tools the state of the market, the group's new affiliation with Nationwide Marketing Group, and how Azione is emphasizing communication and education to foster greater community within the association.