The reason for the different perspectives between eCommerce and traditional brands stems from the fact that they take very different approaches to building brands.

In this episode, Alex Tan joins us from Singapore who is a Commerce Director and has worked extensively in regions including China, Malaysia, Myanmar, and Singapore.

Join in our conversation of Marketing Mediator where we discuss:

1. Why do D2C and traditional brands have different takes on building a successful business?

2. How to balance brand building and performance marketing?

3. How do brand and eCommerce teams work in sync to succeed?

4. Alex's favorite brands from the region and his favorite book in the world of marketing.

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