Being Scenius With Sriram Selvan

D2C E-commerce Playbook | A Conversation with Viswanathan, Founder of Enchispu.com


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It was amazing podcast session about Viswanathan Anand's journey in  building Enchipsu, a D2C food brand delivering authentic Nagercoil  banana chips. He shared his experiences and learning's from his journey  of building his brand for the last 5 years.

Enchips ⤵︎ 

Website: https://enchipsu.com/ 

Instagram: https://www.instagram.com/enchipsu/ 

Facebook: https://www.facebook.com/enchipsu



Viswanathan ⤵︎ 

Instagram: https://www.instagram.com/vvish__/



Host Sriram selvan ⤵︎ 

LinkedIn: https://www.linkedin.com/in/sriram-selvan-519698226/

Instagram: https://www.instagram.com/_sriramselvan/ 

Twitter: https://twitter.com/sriramselvank 

Email: [email protected]


Timestamps:


(0:00) Coming Up

(0:43) What is D2C?

(2:49) About Enchipsu

(7:58) Initial Investments

(12:15) Website/Shopify

(16:53) Earn Credibility & Branding

(22:32) Difficulty Faced by Customers

(27:47) Finding Target Audience

(31:48) Offline Activities

(34:15) Customer Support

(37:34) Handling Tough Times

(42:21) Happy Customer to Remember

(45:12) Handling Angry Customers

(48:42) First Order

(50:43) Delivery – The Real Problem

(55:52) About Team

(57:13) Innovation & Packaging

(1:00:59) Scaling to Offline

(1:03:19) What Made You Do It?!

(1:09:19) I'm Here to Create!

(1:12:30) Having Multiple Interests

(1:12:14) Question from Previous Guest

(1:13:51) Windup


To Know More, Follow Being Scenius Podcast On ⤵︎ 

Instagram: https://www.instagram.com/beingscenius/ 

LinkedIn: https://www.linkedin.com/company/being-scenius-media/


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Being Scenius With Sriram SelvanBy Sriram Selvan