★ Do you have a random question or need advice? Pop it into the chat or send them to me!! I get to meet and interview some amazing founders and investors globally, so I'll have it included in an upcoming episode :) ★

Hey Crew! It's just me today. No guest. Just a proper deep dive into one of the biggest shifts in consumer business happening right now.

Direct to consumer had its moment. Gymshark. Casper. Allbirds. Peloton. The playbook worked until it didn't.

Now in 2026 the rules have completely changed. And I'm going through exactly why, with real case studies and real numbers.

I get into 👇:
★ Why D2C worked between 2012 and 2021 and what broke it
★ Gymshark, Peloton, Allbirds, Casper and Nike, what worked and what didn't
★ Rhode, Feastables, Chamberlain Coffee and Unwell, the new playbook
★ Why Nike couldn't make D2C only work and what that means for everyone else
★ My thesis on what it actually takes to succeed in consumer in 2026
★ Why retail isn't a failure, it's leverage

Let's keep the crew together 🤝
📸 Instagram: https://www.instagram.com/fayltales/
🎵 TikTok: https://www.tiktok.com/@fayltales
💼 LinkedIn: https://au.linkedin.com/in/loveth-ochayi-a67491152

On the move? 🎧
Spotify: https://open.spotify.com/show/64449Kq2PDzlkVyCjlN5U8
Apple Podcasts: https://podcasts.apple.com/au/podcast/fayl-tales/id1797274868

Follow us on all platforms!

Instagram ~ @fayltales

Tiktok ~ @fayltales 

LinkedIn ~ @fayltales