<a href="https://www.linkedin.com/in/sandydedeian/" target="_blank">Sandy Dedeian</a>, Founder and CEO of <a href="https://www.rectified.co/" target="_blank">Rectified Inc.	</a>

In this episode, Sandy Dedeian emphasizes the critical error made by D2C brands when they rely on short-term hacks and tactics for immediate gains instead of building a strong foundation for long-term growth. She shares cautionary tales of brands going viral on platforms like TikTok, only to struggle with inventory shortages and logistical challenges.

Sandy Dedeian, Founder and CEO of Rectified Inc. In this episode, Sandy Dedeian emphasizes the critical error made by D2C brands when they rely on short-term hacks and tactics for immediate gains instead of building a strong foundation for long-term growth. She shares cautionary tales of brands going viral on platforms like TikTok, only to struggle with inventory shortages and logistical challenges.

<a href="https://www.linkedin.com/in/sandydedeian/" rel="noopener noreferrer">Sandy Dedeian</a>, Founder and CEO of <a href="https://www.rectified.co/" rel="noopener noreferrer">Rectified Inc.	</a>

In this episode, Sandy Dedeian emphasizes the critical error made by D2C brands when they rely on short-term hacks and tactics for immediate gains instead of building a strong foundation for long-term growth. She shares cautionary tales of brands going viral on platforms like TikTok, only to struggle with inventory shortages and logistical challenges.

D2C Marketing Mistakes and the Power of Pinterest | Sandy Dedeian

Simpli.fi TV provides opportunities to showcase leaders and doers in the marketing and advertising space, allowing them to share their insights, perspectives and unique stories. Interviews are brief (under 10 minutes), educational, and ideal for viewers wishing to learn from their peers.

Simpli.fi TV integrates news and trends from digital and marketing companies globally. Simpli.fi TV’s interviews feature trends in marketing, digital, programmatic, creative, connected TV, and the great people behind them. Simpli.fi TV works to be a real-time source of all things marketing from top companies around the globe.

Simpli.fi TV is sponsored by Simpli.fi, a leading provider of workflow software and programmatic solutions to advertising agencies and other media buying organizations.

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Simpli.fi TV provides opportunities to showcase leaders and doers in the marketing and advertising space, allowing them to share their insights, perspectives and unique stories. Interviews are brief (under 10 minutes), educational, and ideal for viewers wishing to learn from their peers. Simpli.fi TV integrates news and trends from digital and marketing companies globally. Simpli.fi TV’s interviews feature trends in marketing, digital, programmatic, creative, connected TV, and the great people behind them. Simpli.fi TV works to be a real-time source of all things marketing from top companies around the globe. Simpli.fi TV is sponsored by Simpli.fi, a leading provider of workflow software and programmatic solutions to advertising agencies and other media buying organizations.

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D2C Marketing Mistakes and the Power of Pinterest | Sandy Dedeian

D2C Marketing Mistakes and the Power of Pinterest | Sandy Dedeian