This episode dives into Xperi's in-vehicle technology solutions, starting with an overview of DTS AutoStage and its impact on the automotive industry. The discussion covers enhancing radio with rich multimedia experiences, audience measurement, and behavior insights for broadcasters. It explores practical applications of HD Radio, DAB Plus, and advanced screens in vehicles, alongside advertising and retail targeting opportunities. The panel also addresses enhancing sales conversations with new data, future developments, and data normalization. Topics include analytics for FM and on-demand content, the business model for Xperi, the future of FM tuners, and the reliability of broadcast radio in cars.

(0:00) Introduction to Xperi's in-vehicle technology solutions and welcome to day four of Radio Week

(2:24) Revolution in in-car analytics with Xperi and overview of DTS AutoStage

(5:29) Enhancing radio with rich multimedia experiences and expansion in the automotive industry

(10:25) Audience measurement and behavior insights for broadcasters

(13:02) Practical applications for HD Radio, DAB Plus, and advanced screens in vehicles

(16:16) Advertising, retail targeting, and opportunities for programmers

(22:14) Enhancing sales conversations with new data and future developments

(29:09) RedTech Summit, live demo vehicles, and data normalization with Christian Schalt

(32:09) Analytics for FM and on-demand content, and depth of data available to broadcasters

(36:38) Addressing potential objections and the accuracy of data in connected cars

(40:02) Business model for Xperi, AutoStage, and long-term goals for data segmentation

(46:01) Pierre Bouvard on radio advertising impact and future of FM tuners and on-demand content

(53:07) Reliability and future of broadcast radio in cars

(58:08) Final comments and encouragement to broadcasters to engage with Xperi

(59:40) Positive feedback and thanking the panelists

(1:00:25) Information about the RedTech Summit and closing remarks