Kia ora and welcome to Design Assembly Conversations. In this series we talk to NZ designers, hear their stories and

celebrate their work.

I’m Louise, Design Assembly Founder and Director and today I’m talking to Sam Allan.

Sam Allan is the founder and managing director of Onfire Design. Onfire Design is a specialist branding and packaging design agency based in Auckland, New Zealand, established in 2005 this year Onfire are celebrating 15 years in business. They were New Zealand’s most internationally awarded design agency in 2019 and Onfire was also voted a Top Ten global design agency by World Brand Society in 2018 and 2019.