In 2004, I wrote my first article predicting that the UK’s implementation of DAB digital radio was headed for failure. It was not guesswork. I had analysed radio industry data since 1980. I had worked  at The Radio Authority when it implemented DAB. I had worked  in Ofcom’s radio division. I had seen DAB from inside and outside the regulator and the commercial radio industry. Only five years after its launch, the available evidence demonstrated that DAB was headed for disaster in the UK.

This episode is also available as a blog post: http://grantgoddard.co.uk/dab-radio-switchover-dead-as-the-dodo/

Grant Goddard is a radio broadcasting expert with a lengthy track record of creating successful, innovative radio stations and programmes. His extensive writings about the radio industry are detailed on his website and can be downloaded from Amazon.

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