In Humboldt, California there is a large population of 'dippers'.

Dippers like to chew tobacco or ‘dip’ it. So Caitlin Prager, Operations Manager of Cannadips says they have a two pronged challenge reaching audiences. More and more, they are finding women coming on board as consumers. Why are women such an important audience and how are brands like Cannadips trying to reach them? Tune in while Caitlin and I talk about the process, the benefits and the hope to create a new kind of ‘dipper’.