Today, I talked with Doug French, co-Founder of the DAD 2.0 SUMMIT. This is an annual conference where marketers, social media leaders, and blogging parents connect to discuss the changing voice and perception of modern fatherhood.

More men are defying stereotypes by taking active roles in their children’s lives, making day-to-day household purchasing decisions regarding products and services, and chronicling these experiences online. The Dad 2.0 Summit is an open conversation about the commercial power of dads online, as well as an opportunity to learn the tools and tactics used by influential bloggers to create high-quality content, build personal brands, and develop viable business models.

For this week only (ending on January 24) you can get 20% off on a registration using the code Dad202020

After this we have a special rate, $30 off, for Fathering Together Community Members, so whether you are a dad with a daughter or son or even both, if you click on this link you will also get another great deal.