Welcome to AI News! Brought to you by ReallyEasyAI - https://www.youtube.com/@reallyeasyai Today we discuss different ways that artificial intelligence (AI) is being used to improve various aspects of business and technology. One source discusses the use of an "llms.txt" file to help large language models (LLMs) access and understand information from websites. This file contains a summary and links to important content, allowing LLMs to quickly process relevant information. Another source explains how AI is being used to personalize marketing campaigns, resulting in increased customer engagement and purchases. AI can analyze customer data, such as order history and preferences, to deliver tailored offers and content. Additionally, sources explain how AI is being incorporated into different areas of entertainment and media. For example, ESPN is developing an AI-generated avatar called FACTS, which provides sports analytics and insights to fans. However, not everyone is excited about the use of AI, as evidenced by the criticism Coca-Cola received for their AI-generated Christmas commercial. Finally, one source explains how Microsoft is investing in direct air capture technology (DAC) to offset its carbon emissions, which have increased significantly due to the company's growing AI operations.