"Trust is hard earned and easily lost. One dishonest move, lying, ghosting, breaking a promise, stealing - that can shatter years and years of credibility."

When I think about what separates successful tattoo artists from those who struggle, it's rarely about technical skill alone. It's about integrity - that quiet consistency between who you say you are and how you actually show up, especially when no one's watching. Whether you're a new artist building your reputation or a shop owner managing a team, integrity isn't just some feel-good concept. It's your business foundation, your personal safety net, and honestly, it's what determines whether clients become lifelong advocates or cautionary tales shared in Facebook community groups.

What you will learn in this episode:

• The real definition of integrity and why it goes far beyond just telling the truth

• How the "shopping cart test" reveals your true character and what it means for your business

• Why small daily choices (like texting back when you say you will) matter more than grand gestures

• How integrity builds unshakeable self-respect and clarifies your decision-making process

• The devastating impact of Facebook community pages on local business reputations

• Why word-of-mouth referrals depend entirely on your perceived trustworthiness

• How one mistake can unravel years of credibility in the tattoo industry

• Practical ways to practice integrity in small moments that prepare you for bigger decisions

Links:

boundbyart.com

bluebirdtattoos.com

instagram.com/tattoosbymissiblue

instagram.com/boundbyartproject

instagram.com/bluebirdtattoostudio

 

Music: Unknown Road - The Harp Project