Brands are akin to people at times. There can be a sense of loyalty between a brand and a consumer. We have expectations of brands which are people-like at times. We often accept or assign values to them which if not met can lead to an impressively strong emotional reaction. This goes for me as a consumer and as a creator, and in both directions as I have my own “brands” which I cultivate. How do we as creators or entrepreneurs meet these expectations? I think we have to start with how we would like to be treated as a customer. Take our values and expectations into what we do, and when we get feedback that suggests we haven’t reasonably met those, that we take that as an opportunity for growth - make the change we seek to make, but also be the change we’d like to see in ourselves and in the world we’re curating - Unstuck is a podcast about how we often get ourselves stuck in all sorts of ways, in particular as freelancers and creative people.

Take care, Andri