This episode features James and Marcelo discussing different approaches to business, product and customer development, with several recommendations about the lean start-up approach.

Tool Thinking vs Problem Thinking

• https://twitter.com/Harris_Bryan/status/1296782480746438656
• "Two ways to think of your business: 1. Tool Thinking 2. Problem Thinking Tool Thinking is dangerous and backwards. Short term. Doesn't endure. Ex: “I want to start a paid newsletter”

 

James Clear 5-step process for almost anything

1. Explore widely
2. Test cheaply and quickly
3. Edit ruthlessly
4. Repeat what works, don't quit
5. GoTo 1

• https://twitter.com/JamesClear/status/1296089705839243272

 

Chris Bakke's thoughts on Customer Development

• https://twitter.com/ChrisJBakke/status/1297624160789606400

 

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