Yesterday we kicked around the difference between sales and branding. Well, one of the great misconceptions about social media is that it’s a sales venue. In the words of Lee Corso, Not so fast my friend.

While many people sell many things on many social media sites, the core of the phrase social media is this idea of SOCIAL. Social implies getting to know people, creating a relationship. I don’t know about you, but I don’t click on every ad and just buy my way into purchaser’s bliss. I do, however, spend time getting to know people, try to understand who they are, and maybe, just maybe, how I might be able to help them.

Most of us would prefer to buy from someone we know, like, and trust. All things that take time. Branding.