1. HOW TO CONVERT TEXTUAL CONTENT INTO VIDEO CONTENT?

- By 2020, over 80% of the world’s traffic will be to video content

- Convert your evergreen content to animated or sizzle or production videos

2. HOW DO YOU MEASURE THE IMPACT VIDEOS ON YOUR BOTTOM LINE?

- Add a facebook pixel on your site to track views, adds to cart, etc. and see how much impact each video is having

- Measure the watch time

- Break up the videos into Instagram stories

3. FACEBOOK VS. YOUTUBE

- Look for what people are searching for

- Facebook is prioritizing video over other types of content

- Facebook is pay-to-play - boost posts and set up ads to reach more followers

4. LINKEDIN

- Cost-effective

- Post videos natively (YouTube links will soon get penalized)

- Until then, post YouTube links to get more views and engagement on your YouTube videos

5. IMPACT OF EACH PLATFORM

- Figure out who your audience is

- Share your content on multiple platforms

- Create content that your audience resonates with

- Leverage retargeting campaigns

- Chunk up your content and publish it on Instagram

- Optimize YouTube content for search

- Promote your YouTube video links on your website

- Have a distribution strategy to spread your videos

6. HOW TO OPTIMIZE YOUR VIDEO

- Have a good description. For YouTube, write long text.

- Add relevant tags

- YouTube has more capabilities than Facebook to optimize videos

- On Facebook, thumbnails and captions are crucial

- On Facebook, promote new published videos immediately with comments, shares, and an ad to increase your organic reach and make it more likely to be viral

7. CAPTIONS

- Use a service for captions, which makes it easy to edit directly within their platform

8. VIDEO SERIES

- Facebook Watch is creating TV production-style series. It is starting to compete with YouTube

- People binge-watch series

- For business, people prefer watching series of short episodes. Your brand can be integrated in those episodes.

- Start making a series as if it was on Facebook Watch - look at what is trending.

9. HOW DO YOU PERSONALIZE VIDEOS?

- Know your WHY

- People buy emotionally and rationalize