When it comes to licensing systems, the road to production can seem...curvy.

What works for one organization may not work for another.

Why an organization wants to work with one start-up won’t be the same reason they want to work with you.

And, when it comes down to the wire...

Many organizations sign pre-production licensing systems without the intention of going to production.

As Leslie Nooteboom says, you want to find out what the road is to produce and whom you need to impress.

In the end, you need to decide what’s going to work best for your start-up.

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