“What is in a name?” - I remember reading the above quote a few years back and wondering to myself; do the names we’re given influence the way we live or does the way we live influence how our names live on and are used after we’re gone?

Daimler and Mercedes-Benz: How brands influence a name

In Daimler’s online magazine, we want to talk about the people behind this company. Our focus is on three points: Firstly, we want to deal with topics that are relevant for society, relevant in terms of technology or relevant in terms of our strategy. Secondly, we want to show the many faces that Daimler is made of. And thirdly, we want to explain what this company does – and why it does so. You could even go as far and say: If our website with its daily news is something like a Daimler newspaper – then the Daimler Magazine is our weekend supplement.

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Daimler and Mercedes-Benz: How brands influence a name

Daimler and Mercedes-Benz: How brands influence a name