ROS, EBIT, CASE — the Annual Press Conference is one of the most important, and also one of the more complex events that take place at Daimler. But in my role as a Social Media Manager I nonetheless have to maintain an overview, in spite of all the acronyms and figures. So far, I’ve seldom attended the Annual Press Conferences, or APCs for short — but in the run-up to this year’s APC I’ve done a great deal of research about them, and now I’m going to share my new knowledge and experiences with you. Here we go!