Daimler announced today that it intends to enter into a joint venture with BMW to create a mobility powerhouse. With this move, two arch-rivals leverage competition and cooperation – at the same time. Here’s the rationale behind this step.

Daimler & BMW: A new partnership starts, rivalry stays

In Daimler’s online magazine, we want to talk about the people behind this company. Our focus is on three points: Firstly, we want to deal with topics that are relevant for society, relevant in terms of technology or relevant in terms of our strategy. Secondly, we want to show the many faces that Daimler is made of. And thirdly, we want to explain what this company does – and why it does so. You could even go as far and say: If our website with its daily news is something like a Daimler newspaper – then the Daimler Magazine is our weekend supplement.

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Daimler & BMW: A new partnership starts, rivalry stays

Daimler & BMW: A new partnership starts, rivalry stays