Meet Daina, HP's gobaladvertisingand interactive marketing director for their $28 billion dollar imaging and printing business. Hear about her impressive roster of cutting-edge marketing programs from "HP Uncut" to "Project Direct," an online film festival with Jason Reitman, director of "Thank You For Not Smoking" coordinated with YouTube to the "HPCommunityMosaic" on Flickr.

On this show, be comforted by a marketer who "gets it" and who is harnessing all the creativity and connection that the web can bring to a brand when in the right hands, in this case Daina's. Hear her manifesto to be transparent in her company's engagement with customers and to create a continuous brand conversation.

Daina and her husband, Rob, own One Spirit Ranch where they raise Andalusian and Lusitano horses together. A proponent of the "mom and pop shop" they've built their house together in addition tomanagingtheir ranch outside of Boise, Idaho. Daina has nearly perfect recall of the names of virtually any tool in existence and she's used most of them, including both arc andacetylenewelders. Part of that she learned as a range-land firefighter for the BLM.

Susan asks her about her "no regrets" policy in life; about her love of languages and their applicability to the semantics of search marketing and her most difficult challenges in life. Daina is the perfect blend of bold woman,courageousmarketer, sweet mother/wife andauthenticwoman that appeals to all. Tune in to hear her secrets for success.