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Daisy Boateng, AVP at IT Cosmetic Shares Keys to Success in Career, Brand Engagement Strategy, New-Motherhood, Personal Branding, and Giving Back
Daisy Boateng, a British-Ghanaian, new girl-mom, fashionista, author, and founder of The Step Up Sorority is a L’Oreal veteran. She has 14 years under her belt working in Paris, London, Melbourne, and New York City in brand management, digital, and now communications, Her track record for success and delivering strategic solutions at brands like Maybelline, NYX Cosmetics, Essie, and L’Oreal Paris has given her endless insight to share with The Boardroom Beauty Podcast. In this episode she shares everything from tips to navigating big beauty giant, L’Oreal to giving us a sneak peak of what she’s been working on in her role.
Topics discussed include:
- Finding a unique selling point early in your career and leaning into that for personal branding
- Her global role, translating brand objectives across markets
- Creating brand awareness strategies for culturally relevancy
- The trade offs between being a marketing generalists vs. specialist
- Transitioning back to work post-maternity leave and mothering via inspiration
- Building supportive networks and communities to uplift and serve women of color at work.
Hosted on Acast. See acast.com/privacy for more information.
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By Lydia Drakeford
5
1111 ratings
Daisy Boateng, a British-Ghanaian, new girl-mom, fashionista, author, and founder of The Step Up Sorority is a L’Oreal veteran. She has 14 years under her belt working in Paris, London, Melbourne, and New York City in brand management, digital, and now communications, Her track record for success and delivering strategic solutions at brands like Maybelline, NYX Cosmetics, Essie, and L’Oreal Paris has given her endless insight to share with The Boardroom Beauty Podcast. In this episode she shares everything from tips to navigating big beauty giant, L’Oreal to giving us a sneak peak of what she’s been working on in her role.
Topics discussed include:
- Finding a unique selling point early in your career and leaning into that for personal branding
- Her global role, translating brand objectives across markets
- Creating brand awareness strategies for culturally relevancy
- The trade offs between being a marketing generalists vs. specialist
- Transitioning back to work post-maternity leave and mothering via inspiration
- Building supportive networks and communities to uplift and serve women of color at work.
Hosted on Acast. See acast.com/privacy for more information.
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