Dakota Supply Group grew more than 20% in 2021 – not counting inflation. Of this, the biggest driver was organic, same-store sales growth. During the pandemic, the company implemented, “DSG Let’s Grow!” where sales teams proactively helped customers solve problems on the phone when they couldn’t be in shops or jobsites.

Dakota Supply Group differs from many other distributors because they focus on multiple types of contractors (electrical, plumbing, HVAC, waterworks, telecom and utility). The distributor also has an extensive service menu that includes training on how customers can run better businesses, for example, including their P4 Learning Lab.

On this episode of the Wholesale Change Show we talked with Dakota Supply Group CEO Paul Kennedy about how the company’s focus on customer experience has driven profitable growth. Learn:

• Why the company targets multiple segments

• How they service such disparate needs

• Why they doubled-down on inventory in 2021 – and how that helped them win business

• How being an ESOP helps drive their success – and enhances their acquisition strategy

Dakota Supply Group is growing quickly. Listen to Paul talk about how they’re doing it. Come with your own questions for our speakers.