TEXAS—Technology and media giant AT&T has built a new downtown Dallas destination venue known as the AT&T Discovery District. The four-block development, “where tech, culture, and entertainment combine to create unique experiences” according to The District’s website, includes a network of indoor and outdoor digital display and lighting assets that can be synchronized to create multi-sensory experiences. 

On today's episode, we have three power players here to chat with us about what all went into this massive project. Stew Ives, Director of Systems,  at SNA Displays. Justin Rankin, Studio Director Digital Experience Design at Gensler, and Roger Ferris, Creative Director Experience Design at AT&T!