Dalton Pichet is a disruptor in the modern music industry — part strategist, part scientist, and completely unafraid to call out the old system. As founder of SevenCult, Members Media and Pulse, he's tearing down the myths of artist development and rebuilding them around data, attention, and storytelling. We talk about how he's helping artists grow without labels, why TikTok has replaced radio, and what every creator needs to understand about the new music economy. Follow Dalton & His Work: Pulse Agency: https://www.pulse.cx SevenCult Records: https://www.sevencult.com Members Media: https://members.media Dalton on LinkedIn: https://www.linkedin.com/in/daltonpiche Instagram: https://www.instagram.com/aypiche Join my newsletter, AP | Unsent: https://unsent.asapark.co Text me if you have ideas for guests or topics: I'm @asaparked, everywhere. Snapchat: https://www.snapchat.com/add/asaparked YouTube: https://www.youtube.com/@asaparked Instagram: https://www.instagram.com/asaparked TikTok: https://www.tiktok.com/@asaparked X: https://x.com/asaparked Facebook: https://www.facebook.com/asaparked Website: https://www.asapark.co In this episode: Dalton Piche interview, SevenCult label, Pulse agency, music marketing 2025, how to break artists, streaming strategy, Spotify algorithm, meta ads for musicians, TikTok music promotion, viral song formula, data-driven A&R, Oscar McKay, independent artist strategy, how to build real fans, music business evolution, the future of music discovery, digital labels, paid ads for artists, record label insights