Some entrepreneurs start with a product they think will wow the world, but Damian Bazadona's entrepreneurship journey was inspired by his passion for live entertainment. Bazadona, founder and president of the Situation Group, a conglomerate of experiential digital marketing and advertising companies, started his business in 2001 because of his belief that the power of Broadway, live sports, arts and education could be enhanced by the growing field of digital marketing.

After more than two decades, Bazadona's firm has grown to represent brands as diverse as the Metropolitan Opera, Meals on Wheels and Major League Soccer.

Bazadona recently joined City National Bank's EVP of Entertainment Banking, JaHan Wang, for a conversation about his passion for live entertainment and technology, and how he combined those interests into a thriving digital marketing firm.