<p>Damian Lillard shares the most important qualities hoopreneurs need to be successful and respected.</p>

Damian Lillard shares the most important qualities hoopreneurs need to be successful and respected.

Damian Lillard - Have Character

From the courts to the boardrooms of the world, the mindset of those with hustle is always in fourth-quarter mode. Hoopers and basketball fans who appreciate entrepreneurship and hoop culture understand the parallel between both disciplines. Entrepreneurship, like hoops, is not just a game—it's a lifestyle. That's why we celebrate hoopreneurs through media that embodies the essence of balling out. It's our privilege to create content for winners. If you're a hooper or basketball fan who loves entrepreneurship and enjoys the parallels between basketball and business, then you're a hoopreneur.

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Damian Lillard - Have Character

Damian Lillard - Have Character