SUMMARY

Our data analytics consultant Dan Antonson of Blueprint Metrics takes us on a deep dive into the world of Google Analytics and Google Tag Manager and how we’re using them to empower Solhem Companies with information to better target prospective tenants.

GUEST

Dan Antonson of Blueprint Metrics

HIGHLIGHTS

• Google Tag Manager is a content management system for marketing technology infrastructure (and made for marketers)
• How Google’s look-alike audiences can connect Solhem to new prospects
• What? Google actually respects look-alike audiences’ privacy (in a way)
• How not to be creepy in showing new prospects your ads

LINKS

• Episode 76, Megan Glover of Solhem Companies
• Entrata, Solhem’s property management software
• Siteimprove