This week we welcome Dan Caldwell, Senior Strategic Partner Manager at Klaviyo, a leading Email Service Provider (ESP) to discuss multiple use cases for your email and SMS notifications. More specifically, we dive into Klaviyo’s background as a Customer Data Platform (CDP), when to ask your customers for reviews, when to build SMS into your communication strategy, prepping for Black Friday Cyber Monday, and advanced segmentation for transactional messages around order deliveries, returns, and open customer support tickets.

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