Dan Cooper talks to Clint Betts about what return on character means, the data on high character vs low character CEOs, why character matters from an investment standpoint and the science behind behavioral integrity, working with Joe Ritchie, allocating capital on the basis of character, why ESG is controversial, and what CEOs should do to prepare of difficult times ahead. Dan is the founder and CEO of ROC Investments LLC. Dan has worked with presidents of nations, CEOs of large public companies, philanthropists, and a small number of extraordinary leaders.