In this episode, I speak with Dan Eng, SEO Manager at Revzilla, a brand that has been referred to as "the Zappos of motorcycle gear" by the Chicago Tribune. Before ultimately getting into SEO, Dan was an SAT Math teacher, an insurance salesman, a copywriter, and many other things. We talk about how he crisscrossed the country from New York to Jersey to San Francisco to Philly and finally to Delaware. We also talk agency vs. in-house, fighting bouts of impostor syndrome, and much more.

Dan reflects on his SEO career from freelancing, teaching at NYU, surviving a “gray hat” era, and navigating agency burnout—eventually landing at a dream in-house role with RevZilla. He breaks down the agency vs. in-house debate, SEO failures, finding balance in a demanding role, and why impostor syndrome still follows even seasoned professionals.

🧠 What you’ll learn: 

• The reality of managing SEO at scale in a niche ecommerce powerhouse
• Why personal crises shape professional pivots—and how Dan responded
• Dan’s journey from WordPress freelance copywriter to agency director to RevZilla
• Why agency life made him fast, and in-house made him strategic
• What it’s like speaking SEO at NYU to CEOs and small biz owners
• How SEO impostor syndrome and depression creep in—no matter how long you’ve been doing it
• The value of server log analysis and CTR-based opportunity scoring
• Why Dan believes in “white-to-light-gray” SEO—and how the industry is evolving

This episode is an incredible blend of tactical SEO strategy, personal growth, and professional wisdom. If you've ever questioned your place in this industry, this conversation will leave you feeling seen—and fired up.

Sponsored by Moving Traffic Media

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