• [1:40] What about your experience working in the Japanese geriatric residential made you start Farewill?
• [06:15] What is the current experience for consumers who want a Will, probate, or funeral service?
• [14:12] How did you build trust in this industry and get your first few customers?
• [17:46] What impact has Farewill made on customers?
• [22:20] How did Farewill manage to become the number 1 Will provider in UK? 
• [26:43] How do you market a product for the death industry?
• [28:45] How has the pandemic changed the perception of death related services?
• [31:15] What do you look for in hiring and building culture at Farewill?
• [36:22] What are you most worried about in terms of risk to your growth?

Links

Book recommendation: Jonathan Livingston Seagull