If you’re using AI primarily to write a little faster, polish a little tighter, or summarize a little smarter, you could be missing out on a major opportunity. 

Dan Gaynor is an Executive Fellow at Harvard Business School and founder of Kelp—now Signal AI—a company whose data analytics platform helps enterprises to better understand where their reputation stands and how to strengthen it.

In this episode, Dan joins Kristen to talk about the journey from speechwriting at USAID to selling shoes at Nike to building an AI company before ChatGPT was publicly released—and how marketing and comms pros can move past surface-level prompting to use AI as a real strategic tool.