ALL OF THE ABOVE with Fleur Emery

Dan Germain, Global Head of Brand, Innocent Drinks


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Dan Germain is global head of brand and part of the founding team at Innocent Drinks. He is responsible for creating the relaxed brand identity and tone-of-voice that has been widely imitated across FMCG. Here he talks about, amoungst other things, how the company has managed to retain its purpose and values despite being nearly 20 years old and what happened with Bill Clinton dropped into Fruit Towers...
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ALL OF THE ABOVE with Fleur EmeryBy ALL OF THE ABOVE with Fleur Emery